Meet Angela, Digital Marketing Manager at Artonic, and her team of marketing experts. In her latest video, Angela walks you through the first stages of an integrated marketing campaign focused on you and your brand story.
The following is a transcript of the video.
Make an Impact
Hi, I’m Angela Teeple, and I’m the marketing manager at Artonic.
At Artonic, we have a team of great marketers that oversee search engine optimization, paid advertising, branding, content strategy and creation, and we really like to put together an integrated campaign that really help them make an impact.
Tell Us About YOU
When you come to Artonic to work with the marketing team, we like to take time to get to know your business: your current marketing efforts; your campaign goals; and then a little bit about your customer journey.
It’s important for us when we’re working on content – whether that’s for your website or an ad campaign – to really have a good language-market fit. So we want to make sure we’re talking to top of funnel, middle of funnel, and bottom of funnel customers in their customer journey.
Your Brand Story
When we’re working with you to create content for your website, it’s important to tell your story, of your business, holistically. Not only on your website, but in your integrated marketing campaign as well.
We want to make sure we’re representing your brand and the personality of your business.
In today’s consumer-driven market, it’s really important to have that authenticity.
Why Storytelling Matters
Let’s talk a little bit about storytelling: what is it and why is it important to your business?
Storytelling is almost as simple as it sounds: you want to represent your business’s brand in a way – across all your touch points – that’s intimate and engaging to connect with your customers.
Let’s Work Together
As marketing manager, my favorite part of the job is that I get to work with a team of brilliant, creative marketers to create campaigns that really impact the bottom line for our clients.
Personally, I like the opportunity to brainstorm and look at an integrated campaign holistically and see where we can make the most impact. Those sessions where we’re actually drawing it out on the whiteboard and figuring out what we’re going to do is my favorite part of the job.
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