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Gray InstituteCase Study

Web Design Videography Photography

Project Details

Gray Institute is a well-known name in the industry, boasting innovative Applied Functional Science? education and products.

With a strong reputation and outstanding expert educators, Gray had a solid foundation on which to build its new brand identity.

The redesigned www.GrayInstitute.com offer visitors a completely branded experience! The design is sharp, modern, and innovative, reflective of Gray's core values.

To better serve its clients, Gray Institute envisioned a website that acted as an authoritative resource about Applied Functional Science?. To this end, a very complex admin backend was structured and developed to allow users access to Gray Institute materials.

The result is a massive library of over 5,900 exercises, available to website members. Members are able to manage patients and clients, upload content, and even customize their own page.

Project Scope

Custom Website Design (E-commerce; Physical Therapy)

  • 20+ Static Pages
  • Video Banner
  • Administrative Backend
  • Member Backend
Gray Institute Website


A video banner makes an impact, and that's certainly true for Gray Institute! The video was shot documentary-style, to create an intimate, behind-the-scenes connection to the site's visitors.


As one of our long-standing clients, the Gray Institute has requested professional photography services from Artonic on more than one occasion. Artonic shot photos of Gary and his son Doug Gray in their video studio. We also attended a 3D MAPS seminar at the Christian Family Centre, where we snapped candid shots of Gary Gray and his seminar attendees in action.

Gray Institute Photography
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Supporting Our Clients During COVID-19 ×

As a communications service provider, Artonic is designated as an essential business by the State of Michigan. As such, we are fully supporting our clients and new clients during this difficult time. Should you need a banner like this one placed on your website, other website changes, social media announcements made, or product or service marketing performed, we are here to help and are available during our normal business hours of Monday‑Friday, 9am‑5pm. If you are an existing client, you already know how to reach us. If you are a new client, please contact us by phone at 517‑902‑7851, or through the form on the Contact page of our website. Stay healthy and Godspeed!